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  • intelati - Tuesday, August 6, 2019 - link

    Hey, the rebirth of ATI. (I'm kidding)
  • bananaforscale - Tuesday, August 6, 2019 - link

    Oof, those artifacts.
  • aryonoco - Tuesday, August 6, 2019 - link

    So if the rumours are correct, Lisa Su is off to IBM within 3 months and Rick Bergman will be the new CEO.

    Interesting times, though I have to say, I'll miss Lisa Su.
  • oRAirwolf - Tuesday, August 6, 2019 - link

    Su bae can't leave. Things are too exciting at AMD.
  • Ironchef3500 - Wednesday, August 14, 2019 - link

    +1
  • mickulty - Tuesday, August 6, 2019 - link

    She explicitly refuted that very quickly on twitter, just scattergun "journalism" from a less reputable site.
  • willis936 - Tuesday, August 6, 2019 - link

    If you think a captain would jump ship at this point in AMD’s story you’re off your rocker. it’s like saying Jensen would leave Nvidia after releasing the 10x0 series.
  • ballsystemlord - Tuesday, August 6, 2019 - link

    I'm still hopping he does... :)
  • Jorgp2 - Tuesday, August 6, 2019 - link

    I thought IBM didn't like outsiders
  • mdriftmeyer - Wednesday, August 7, 2019 - link

    The sheer stupidity of the rumor is astounding. She left IBM for Freescale, then onto AMD as Vice President before later rebuilding AMD as the present CEO and rebuild under her vision.

    It's right up there with Tim Cook leaving Apple to take lower position at HP because of his time working for Compaq.
  • ksec - Wednesday, August 7, 2019 - link

    Well yes and no. Yes for the statement, no for ignoring the size between those Companies. Apple is the 2nd largest company in the world, ( 1st is currently M$ ), and HP is no where near that level.

    AMD to IBM is a big jump, IBM is $120B Market Cap with low P/E, while the currently future valued AMD is $30B. If she had actually been offered the job to remake IBM I very much doubt she will decline.
  • digitalgriffin - Tuesday, August 13, 2019 - link

    Not everyone thinks like you. Some people stay because they realize they have a vision and have the ability to execute that vision for that company. Not because it's easy, or they are #1, but because they can make an impact and they are needed.

    Lisa Su has pride in her work. She won't be going anywhere.
  • MASSAMKULABOX - Saturday, August 10, 2019 - link

    I am shocked to see that there is no mention of Ricks outstanding work in helping to thwart Itanic, commemorated in a film, no less.
  • Ironchef3500 - Wednesday, August 14, 2019 - link

    I hope not, shes doing a great job
  • ballsystemlord - Tuesday, August 6, 2019 - link

    You mean this is the guy I complain to if I have a GCN GPU that has coil whine, overheats, is slow, and has buggy OpenCL drivers? What's his phone number? (Teasing)
  • willis936 - Tuesday, August 6, 2019 - link

    In all honesty leading ATI is not a resume builder.
  • Lord of the Bored - Wednesday, August 7, 2019 - link

    I think that's a board manufacturer issue. Contact Gigabyte or XFX or Sapphire or Tseng or whoever.
  • CajunArson - Tuesday, August 6, 2019 - link

    Oh he left in 2011.
    So Bulldozer was partially his fault?

    I guess the article was trying to cover up history since Bulldozer wasn't considered a "highlight".
  • ballsystemlord - Tuesday, August 6, 2019 - link

    If you had actually read the article it says he was part of the *GPU* division, not the *CPU* division.
  • darkswordsman17 - Tuesday, August 6, 2019 - link

    Actually (ballsystemlord), if you'd read the article, he was head of both CPU and GPU when Bulldozer was being developed. Of course he also oversaw some of their best GPU products. The real issue with bulldozer is that it was developed to integrate the CPU and GPU pipelines (which definitely informed the bulldozer design, I also wonder if it wasn't behind the compute heavy design of GCN).

    Assigning blame/credit for AMD's past I think is more complex than people would like to admit.
  • HStewart - Monday, August 12, 2019 - link

    Maybe this guy had a falling out Raju and now that Raju is gone he comes back, who knows maybe IBM will purchase AMD those making the rumors that she is going to IBM and staying with AMD both correct. What ever it there has been a lot of shake up in the industry.
  • rocky12345 - Wednesday, August 7, 2019 - link

    For what it was the CPU was not to bad not great mind you but it served it's purpose and worked just fine. I know someone that is still on an FX 8370 Black Edition CPU @ 4.85GHz and would be happy at 5.0GHz as well but the tiny bit of extra performance @5.0GHz is not worth the extra power required to get it there. He only has a Sapphire RX 580 8GB graphics card so it probably keeps his card fed pretty good. I'm not 100% sure what his card is OC'd to because I only OC'd his CPU and did a 4 hour burn in stability CPU stress test to make sure it was fine at 4.85GHz long term.

    He plays all the AAA titles out there as well as non AAA titles and it is able to feed the graphics card just fine and keep steady FPS happening. I am sure though it uses a fair amount of juice to do that though but whatever it keeps him happy so who am I to judge.
  • willis936 - Wednesday, August 7, 2019 - link

    The FX chips are a great example of why clock rate is not the end all. You need ILP if you want a serious amount of performance. At the end of the day the FX were not competitive in terms of performance or efficiency. They were cheap though.
  • RedGreenBlue - Tuesday, August 6, 2019 - link

    So that bad period of CPUs for AMD when they didn’t innovate enough on the Athlon 64’s foundation to catch up to Intel, and the Bulldozer architecture that was good in concept, but didn’t advance IPC enough... all that, this guy was responsible for?

    Why did they hire him again? Throw that fish back. Don’t keep an ex-girlfriend’s number when nothing good came from the relationship. Maybe we should kiss a competitive AMD goodbye if it’s true he could replace Lisa Su.
  • RedGreenBlue - Tuesday, August 6, 2019 - link

    Scratch the replacing Lisa Su part. Still, this doesn’t look good.
  • darkswordsman17 - Tuesday, August 6, 2019 - link

    He oversaw the most competitive GPUs in ATi/AMD's history and played a role in them getting console contracts (which literally kept them from going under). Sounds like those markets are his focus once again, only now he's got a better CEO providing vision for the whole company, and they have the tools to have a competitive CPU and GPU, with plans on leveraging both.
  • RedGreenBlue - Wednesday, August 7, 2019 - link

    I don’t have a problem with the GPU side. It’s what he oversaw in the past on the CPU side that worries me about how well he can do in the role in the future. Intel’s still got strong IPC improvements coming and if they really are working on a way to reinvent/change/abandon x86 in a couple years then that would be a huge challenge to respond to.
  • MASSAMKULABOX - Saturday, August 10, 2019 - link

    Makes you wonder who'se in charge of the APU's , GFX or CPU ... I'd vote CPu as thats the most important ?
  • Ian Cutress - Wednesday, August 7, 2019 - link

    " if it’s true he could replace Lisa Su."

    Lisa refuted this rumor very quickly after other sites copied it from the original
  • HStewart - Wednesday, August 7, 2019 - link

    I saw this rumor also, but who knows it could be true - but the source came from WCCFTech which is not very reliable. Something about going to IBM.
  • willis936 - Wednesday, August 7, 2019 - link

    That site is tabloids. It's sometimes interesting to see what's out there but all information from there needs to be treated as provisional. Also every other article is a paid promotion of a scam.
  • HStewart - Monday, August 12, 2019 - link

    Yes I stated it was not very reliable. And comment section is a disgrace.
  • CiccioB - Wednesday, August 7, 2019 - link

    Among the highlights of Rick Bergman’s career at AMD are the company’s highly-successful Radeon HD 4000 and HD 5000 families of products,

    The highly successful??
    Nvidia was in the making of the HPC future architecture sacrificing die size and power consumption, and those tiny piece of toys were just cheap enough to get a small piece of the market share. They were also the GPUs that abandoned the "tiny is good" philosophy that was applied just after the use of the failing ATI Terascale architecture that could not scale (oxymoron).
    the GCN architecture that was used by the company’s GPUs for years,

    And this was the result in AMD to try to catch up with Nvidia new market dominant position (yeah, good that 400 and 5000 series were "successful"!): bigger, slower, energy hungry architecture. Can't call it a success even though AMD has to discount it for all these years
    as well as AMD’s ‘Fusion’ program that enabled the company to integrate its GPUs into its CPUs

    The "magic" word Fusion that was being reported everywhere for months before they manage to come on the market with an "APU" months later Intel launched their own integrated solution (doing that without spending a single work in marketing trademark, slides and presentation). Is he also responsible for all those buzz words like HSA and constantly betting on different developing frameworks each 6 months while trying to catch up with CUDA? Now we are on ROCm... let's hope Cray is going to give them a good help to create something that lasts at least more than 6 months and is also usable.
    and eventually create high-performance SoCs for Microsoft’s and Sony’s game consoles

    And last but not least, is he also responsible for the price discount AMD did to get the console supply? Yeah, this is the right man to bring AMD back to the worst of its years after all this hard work in trying to put it on track with the competitors..
  • Galamoustan - Wednesday, August 7, 2019 - link

    Lisa will not leave. Her work at AMD recently started paying off (starting with Zen architecture). It would be like saying after much effort in foreplay, the erected person will zip up and leave, go somewhere else and start all over again.
  • CiccioB - Thursday, August 8, 2019 - link

    That is what the great do: leaving at the apex of the success.
    Lisa has to prove that all her choices (and also those that are attributed to her but are not her own) will prove good in the distant future. AMD get some advantage oints against Intel due to Intel 10nm troubles, but don't expect this to last forever, and Intel came back could just be like a double punch on the face returning AMD to trail Intel and get just the crumbles it wants to leave to them as they did until Zen + (and plus is needed, though many forget this) Intel 10nm failure.

    BTW, look at Keller... he doesn't remain long enough to enjoy the fruits of its work that takes years before being deployed on the market.
    Moreover all depends on:
    1. wage
    2. freedom in decision (and a CEO is not always free, there's a board of directors behind he/she)
    If IBM is going to give here more on those, why should she would not choose the new job?
    Do not think a CEO is a fanboy...
  • mode_13h - Friday, August 9, 2019 - link

    > That is what the great do: leaving at the apex of the success.

    You're confusing greatness with the successful. I'd agree that it's what *successful* people do, but there are *great* people who don't shy away from challenges likely to leave them bruised (or worse).
  • mode_13h - Friday, August 9, 2019 - link

    The smartest time to make a move is when everything is looking up.

    As others have pointed out, Intel will launch their dGPUs and 7 nm server chips in 2020. Also, Nvidia will surely launch their 7 nm GPUs, before long.

    As for their partners and big customers, Samsung might have issues with their RDNA. Google Stadia might not catch on, or might lose out to the competition. And then there's the economy, which is headed into recession.

    Basically, if AMD's stock is priced for perfection, then the (near) future can only hold bad news for AMD and Dr. Su. She would be smart to leave now, though I think she'll probably stick it out. If she can weather the coming storms, then she'll prove beyond a doubt that she truly deserves all of the praise that has been heaped upon her.
  • mode_13h - Friday, August 9, 2019 - link

    Sorry, I meant Intel's 10 nm server chips.
  • HStewart - Monday, August 12, 2019 - link

    I think the main reason she would leave, it because AMD debts are coming up and she wants to get out while they are ahead.

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