NVIDIA Says No to Releasing Codec
by Anand Lal Shimpi on February 14, 2008 12:00 AM EST- Posted in
- Anand
This year for Valentine's Day, I hung out with NVIDIA. Dudes from NVIDIA nonetheless. I can't talk much about the products we went over but I did get a chance to clear up one misconception.
It seems that after a conversation at CES someone got the idea that NVIDIA would be releasing its own video codec, for the first time since the initial PureVideo launch. This was news to me when I first heard it but I confirmed with NVIDIA that it's absolutely not true.
NVIDIA will continue to rely on 3rd parties to provide all codecs, it will simply provide the necessary hooks for the codec developers to tie in to NVIDIA's PureVideo HD hardware.
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crimson117 - Friday, February 15, 2008 - link
Sounds very romantic! I hope they didn't get too frisky.
mikesm - Saturday, February 23, 2008 - link
If this is true then the guy who told me that in the Nvidia booth at CES on the upper floor of the South Hall completely lied to me. I asked him to confirm it 3 times, and he did, outlining that initially it would be only for Vista and that it would be released a couple months from the show, around the time the new GPU's that fully offloaded video processing would debut.It kind of made sense to me, since given the changes in API's needed to do complete video offloading to the GPU would be different than the existing purevideo HD calls, but if they are going to wait for all the 3rd party guys to release new codecs that advantage of the hardware, then it's going to be awhile before the new capabilities are exercised.
I am quite pissed now that they nvidia staff person would outright lie to me.